Start with the geography your firm actually serves
Piqua is recorded as a municipality in Miami County, Ohio. The 2020–2024 ACS five-year population estimate for Piqua city is 20,646, with a margin of error of 20. That figure describes the city population only. It does not establish legal demand, search activity, competition, lead volume, case volume or revenue. A dashboard should therefore let your firm define the geographic scope of its decisions instead of treating one population figure as a marketing forecast. If you serve Piqua and other parts of Miami County, decide whether reporting should distinguish Piqua from the rest of the county. If you serve clients beyond that area, keep those locations separate rather than combining them into an unexplained total.
Recommended approach
Ask Bosseo to show how location fields would be defined and reviewed for your firm. Agree on whether a location means a search target, a caller’s stated location, a service area, an office location or another firm-approved category.
