1. Start with the firm’s actual geographic service area
That relationship matters when you decide which stories deserve review. A firm serving Parma may want coverage involving Ohio law, Cuyahoga County proceedings, nearby roads or agencies, and broader state developments—but the correct boundary depends on the firm’s practice and stated service area.
Recommended approach
Define the geographic rules before evaluating coverage. Separate Parma-specific matters from Cuyahoga County issues and Ohio-wide developments. Ask whether each proposed page would help someone the firm is permitted and prepared to serve, rather than treating every local headline as a marketing opportunity.
