1. Set the geographic boundary before choosing stories
North Madison is a census-designated place in Lake County, Ohio. A page about a story in North Madison is not automatically relevant to every Lake County resident, every Ohio searcher or every metropolitan-area audience. Your firm may serve North Madison alone, Lake County, a wider Ohio territory or a combination of those areas. Those are different editorial and measurement decisions. Bosseo’s public Legal News page says its system matches stories to a firm’s practice areas and state. That supports a state-level relevance discussion, but it does not establish that every story will be locally useful or that a North Madison query will produce an inquiry.
Recommended approach
Write a coverage policy that names the geographic relationship for each practice area. For example, decide whether a North Madison incident, a Lake County court development, an Ohio statute or a statewide agency action belongs on your site. Treat each as an editorial category to review, not as evidence of demand. Measure inquiries by the geography stated by the prospective client and by the matter’s fit with your service area.
