1. Set the geographic boundary before selecting stories
New Franklin is recorded as a city in Summit County, Ohio. That relationship matters because “New Franklin,” “Summit County,” a broader Ohio audience and a metropolitan area are not interchangeable. A story about an Ohio law may be relevant statewide, while an incident in or near New Franklin may require a narrower local explanation. Population alone cannot tell you which audience searches, calls or hires a lawyer.
Recommended approach
Ask Bosseo to show how Legal News would distinguish New Franklin coverage from Summit County and broader Ohio coverage. Decide which geographic relationships your firm is licensed and prepared to serve. Require each proposed page to state the relevant place accurately rather than using New Franklin as a generic label. Review whether a story belongs on your site because of legal relevance and geographic fit, not simply because it mentions Ohio.
