1. Start with the geography your firm actually serves
Bosseo’s public Legal News page describes monitoring local and national legal-news sources for a firm’s state and matching stories to its practice areas. New Burlington is a CDP in Hamilton County, Ohio—not a synonym for the county, the Cincinnati metropolitan area, or the entire state. Those geographic levels should remain distinct in your editorial plan. A story about an Ohio law may be relevant statewide; a Hamilton County court development may have a more local audience; an event elsewhere in Ohio may be unsuitable if your firm does not serve that area.
Recommended approach
Ask Bosseo to show how a New Burlington firm’s coverage would be scoped across Ohio, Hamilton County, and any additional service areas you choose. Decide in advance which locations, courts, agencies, highways, statutes, or practice topics are inside the editorial boundary. Do not use the CDP population estimate as a forecast of readership or inquiries.
