Start with the geography your firm actually serves
Mount Vernon is a municipality in Knox County, Ohio. The 2020–2024 ACS five-year estimate records 17,052 residents, with a margin of error of 36. That population figure describes the city; it does not establish legal demand, review volume, competition, search behavior, lead volume, or revenue. It should therefore inform scope, not become a forecast. Your first review decision is geographic: should the program focus on Mount Vernon alone, Mount Vernon and other Knox County communities, or a broader service area that the firm can document and support?
Recommended approach
Map the places named in your Google Business Profile, website, intake conversations, and existing client records. Then decide which location relationships are appropriate to mention in review-related reporting. Keep Mount Vernon, Knox County, other Ohio locations, households, and individuals distinct. Measure inquiries by the geography the prospect actually reports rather than assigning every contact to Mount Vernon.
