1. Set the geographic boundary before choosing stories
Middleburg Heights is a city in Cuyahoga County, Ohio. That relationship matters because a firm may serve the city while also handling matters elsewhere in the county, across the Cleveland metropolitan area or in other parts of Ohio. Those areas are not interchangeable, and the Census population figure does not establish demand in any of them. Bosseo’s public Legal News page describes monitoring for stories in a firm’s state and matching them to the firm’s practice areas. Ask how the proposed coverage would distinguish Middleburg Heights from Cuyahoga County, the wider metropolitan area and Ohio-wide developments. A page about an Ohio law may be relevant to a Middleburg Heights firm; a page framed as a city-specific event requires a different factual basis.
Recommended approach
Write a service-area rule that identifies when a story should be described as Middleburg Heights, Cuyahoga County, broader Northeast Ohio or statewide. Review whether each proposed page uses the narrowest accurate geographic description rather than treating the city, county and state as synonyms.
