1. Start with the exact geographic question
Miami Heights is a census-designated place in Hamilton County, Ohio. That distinction matters when your firm serves an area that may extend beyond the CDP or may include clients who live elsewhere. A useful attribution review should therefore preserve geographic meaning instead of treating “Miami Heights” as a guaranteed demand signal. Review whether your records identify the relevant service area, whether a lead’s matter is actually appropriate for your firm, and whether location is being interpreted consistently by your intake team.
Recommended approach
Define the geographic questions you want attribution to answer before changing spend. For example, decide whether you need to compare inquiries associated with Miami Heights against other Hamilton County locations, or whether the more important comparison is by practice area, channel or landing page. Do not use it as a forecast of leads or cases.
