1. Start with London’s actual service boundary
London is a municipality in Madison County, Ohio. The 2020–2024 ACS five-year estimate records 10,484 residents, with a margin of error of 23. That establishes a geographic and population context for a London-focused review; it does not establish call demand, legal need, competition or likely revenue. Your firm may also serve people outside the city, so the important operational question is which callers your team intends to handle and which locations belong in the firm profile.
Recommended approach
Use the consultation to define the service boundary in operational terms: London, Madison County and any additional areas your firm actually serves. Then identify the caller details that help your team determine whether a matter fits. Do not use the city population as a proxy for call volume. Review your own unanswered-call records, after-hours messages and intake notes instead.
