1. Start with the service area, not a population promise
Kenwood is a census-designated place in Hamilton County, Ohio. The available Census record gives a population estimate for Kenwood CDP, not for every person who may search for or hire a law firm serving the area. A firm may serve clients from beyond the CDP, while a Kenwood-facing profile may also be compared by people searching from elsewhere in Hamilton County or the wider Ohio market. Those are separate geographic questions. Population therefore belongs in basic market definition, not in a forecast of reviews, cases, calls, or revenue.
Recommended approach
Define the area you want your reputation to represent before changing your review process. In consultation, separate Kenwood from Hamilton County and any broader service territory. Decide whether the primary objective is stronger trust for people already finding the firm, better visibility for a specific practice area, support for a Google Business Profile, or a measurement system for qualified inquiries. Keep those objectives distinct so a larger review count is not mistaken for business impact.
