1. Set the geographic question before reading the numbers
A Kenton firm may need to understand activity associated with Kenton city, Hardin County or a broader Ohio service area. Those are different geographic questions. The Census record identifies Kenton city’s relationship to Hardin County, but it does not tell you where a caller lives, where a matter arose or whether a search produced a signed client. Bosseo’s public ROI Dashboard page describes city data, rankings for service-and-city targets, and source attribution by channel and page. Before treating a location figure as meaningful, decide which geographic labels belong in your operating review and which should remain separate.
Recommended approach
Ask during the consultation how location is represented in rankings, calls, forms, intakes, case types and attribution. Do not combine Kenton city, Hardin County and Ohio totals unless the firm has a business reason and a documented definition for the combined view.
