1. Start with the Ironton service boundary, not a demand assumption
Your service area may include Ironton and other places in Lawrence County, but the available population fact applies specifically to Ironton city. A municipality, a county, a household, and an individual are not interchangeable units. For Intake Coach, that distinction matters because a local population estimate cannot tell you how many people call, which matter types they raise, when they call, or how many conversations need follow-up. The useful starting point is your own intake record: calls received, calls answered by staff, calls handled after hours or during overflow, and matters that required a later response.
Recommended approach
Map the geographic labels your firm actually uses in intake. Separate Ironton callers from callers elsewhere in Lawrence County and from any broader Ohio service area. Then decide whether coaching should compare conversations by case type, geographic source, or another category your firm can define consistently. Treat those as review choices, not conclusions drawn from Census data.
