1. Set the geographic boundary before choosing stories
Highland Heights is recorded as a municipality in Cuyahoga County, Ohio. That relationship matters because a news page can describe an event, rule or legal issue at several different geographic levels: Highland Heights, Cuyahoga County, the wider Cleveland area, Ohio, or a statewide audience. Those levels are not interchangeable. A page about an Ohio law may be relevant to a Highland Heights practice, while a page about a Cuyahoga County proceeding may require different wording and a different call to action.
Recommended approach
Ask Bosseo to review how proposed coverage would distinguish Highland Heights from Cuyahoga County and Ohio. Establish a rule for when a story is locally relevant, regionally relevant or too remote for the firm’s intended audience. Keep geographic language accurate: do not describe countywide or statewide coverage as Highland Heights-specific unless the story actually concerns the city.
