1. Set the geographic boundary before choosing stories
Highland Heights is recorded as a municipality in Cuyahoga County, Ohio. That relationship matters because a news page can describe an event, rule or legal issue at several different geographic levels: Highland Heights, Cuyahoga County, the wider Cleveland area, Ohio, or a statewide audience. Those levels are not interchangeable. A page about an Ohio law may be relevant to a Highland Heights practice, while a page about a Cuyahoga County proceeding may require different wording and a different call to action. Population data cannot tell you which level produces qualified inquiries. It only identifies the municipality and its recorded population estimate.
Recommended approach
Ask Bosseo to review how proposed coverage would distinguish Highland Heights from Cuyahoga County and Ohio. Establish a rule for when a story is locally relevant, regionally relevant or too remote for the firm’s intended audience. Keep geographic language accurate: do not describe countywide or statewide coverage as Highland Heights-specific unless the story actually concerns the city.
