1. Set the geographic boundary before selecting stories
Your firm may serve people in Groveport, elsewhere in Franklin County, or across Ohio. Those are different audiences. The Census records Groveport city as a municipality in Franklin County, with an estimated population of 5,900 for the 2020–2024 ACS 5-year period. That figure does not establish how many people search for legal information, how many need counsel, or how many firms compete for them. Legal News therefore should not be judged by a population-based forecast. Instead, decide whether the service should prioritize stories with a Groveport connection, Franklin County implications, Ohio-wide legal significance, or a clearly defined combination. A page about an Ohio statute may be relevant beyond Groveport; a page about a local incident requires careful sourcing and an appropriate legal explanation.
Recommended approach
Bring a written geographic rule to the consultation. Specify whether your preferred coverage is Groveport-focused, Franklin County-focused, Ohio-focused, or practice-area-focused across the state. Ask how that rule would affect story selection, attorney review and the calls to action on published pages.
