1. Set the geographic boundary before selecting stories
Your firm may serve people in Groveport, elsewhere in Franklin County, or across Ohio. Those are different audiences. The Census records Groveport as a municipality in Franklin County, with an estimated population of 5,900 for the 2020–2024 ACS 5-year period. Instead, decide whether the service should prioritize stories with a Groveport connection, Franklin County implications, Ohio-wide legal significance, or a clearly defined combination. A page about an Ohio statute may be relevant beyond Groveport; a page about a local incident requires careful sourcing and an appropriate legal explanation.
Recommended approach
Bring a written geographic rule to the consultation. Specify whether your preferred coverage is Groveport-focused, Franklin County-focused, Ohio-focused, or practice-area-focused across the state. Ask how that rule would affect story selection, attorney review and the calls to action on published pages.
