1. Start with the geography your firm actually serves
Green is recorded as a municipality in Summit County, Ohio. That relationship matters when you review a dashboard: “Green,” “Summit County,” and any broader metropolitan or statewide area should not be treated as interchangeable labels. The Census population estimate is eligibility and planning context only. It cannot establish how many people need legal help, how many searches occur, or how many matters your firm can win. Bosseo’s public ROI Dashboard page describes tracking for service-and-city targets and says the dashboard can show which cities produce calls. For a Green firm, ask to see the exact naming convention and geographic boundaries behind those views.
Recommended approach
Bring a written service-area map to the consultation. Separate Green city from Summit County and from any other areas your firm serves. Decide whether a city-level, county-level or broader view answers each business question, then require the dashboard labels to match that decision.
