1. Set the geographic boundary before reviewing stories
Bosseo describes Legal News as monitoring legal-news sources for a firm’s state and matching stories to its practice areas. For a Dayton firm, that raises a practical scope question: should coverage focus on Dayton city, Greene County, Montgomery County, broader Ohio matters, or some combination? The Census record identifies Dayton as a municipality and records relationships with Greene County and Montgomery County; it does not establish that every resident of either county is a prospective client or that a statewide story is relevant to a Dayton practice. Geographic labels should therefore follow the firm’s actual service area and the subject of the story, rather than treating the city, counties and state as interchangeable.
Recommended approach
Ask Bosseo to show how geographic relevance would be handled for your practice areas. Review whether a story belongs on a Dayton-focused page, a county-oriented explanation, or an Ohio-wide legal update. Do not use the Dayton population estimate as a forecast of demand.
