1. Start with the Cuyahoga Falls geography you actually serve
Cuyahoga Falls is recorded as a city in Summit County, Ohio. That geographic relationship should be explicit when you review attribution: a landing page, referral, advertisement or inquiry may mention Cuyahoga Falls, Summit County, another Ohio location, or no location at all. A useful review therefore asks whether your records distinguish the geography associated with an inquiry from the geography of the page or campaign that generated it.
Recommended approach
Agree on the geographic fields your firm needs before judging performance. Review whether Cuyahoga Falls inquiries can be separated from broader Summit County and Ohio activity, and decide how those categories should appear in matter reporting.
