1. Start with the geography your firm actually serves
Conneaut is a municipality in Ashtabula County, Ohio. A Conneaut firm may serve clients in the city, elsewhere in Ashtabula County, across Ohio or in a more limited area. Those are different editorial boundaries. A page about an Ohio law change may be relevant statewide, while a story tied to a particular road, court, agency or incident may require careful geographic wording.
Recommended approach
Use the consultation to define whether Legal News should address Conneaut, Ashtabula County, Ohio or another exact service area. Ask how the firm wants location references handled when a story is statewide but the call to action is local. Keep the service area consistent with the firm’s actual authorization and intake practice.
