1. Define the geographic brief before reviewing stories
The available geographic record identifies Cleveland city as a municipality in Cuyahoga County. It does not establish that every person in the city is a prospective client, or that a story elsewhere in the county belongs on a Cleveland firm’s site. A useful review should distinguish Cleveland city, the rest of Cuyahoga County, and any broader Ohio coverage the firm actually serves. Bosseo’s public Legal News description says stories are matched to a firm’s practice areas and state. That provides a starting point, not a substitute for the firm’s service-area decision.
Recommended approach
Write a geographic brief that names the communities and courts the firm is prepared to discuss, then reject stories outside that brief unless they have a clear statewide legal connection. Ask Bosseo how geographic relevance is represented on each proposed page and how the firm can review that judgment before publication.
