What can Bosseo Lead Attribution show for a lead?+
Bosseo’s public product page describes a journey containing channel, referrer, landing page, device, session detail and intake answers. It also describes outcome tracking through consultation and signed case. The exact available fields and scope for your firm should be confirmed in a consultation.
Can it include phone calls?+
Bosseo says calls can join the same journey record, with the transcript and case-type tag connected to the web journey. Ask how your firm’s phone and intake records would be represented before relying on a particular field.
How is this different from asking, “How did you hear about us?”+
A caller may not remember every visit or source. Bosseo describes attribution as using the recorded journey rather than relying only on a person’s recollection or a manually maintained source column. The record still needs your firm’s approved outcome and qualification rules.
Will attribution tell us which Cincinnati pages produce cases?+
Bosseo says the product can show which pages, including city pages where applicable, are associated with signed matters. Cincinnati city, Hamilton County and other Ohio locations should remain distinct in your review. Page traffic alone does not establish case production.
Does attribution guarantee search visibility or more cases?+
No such conclusion should be drawn from population, tracking or the existence of a product. Google states that automation does not guarantee crawling, indexing or search visibility. Attribution is a measurement capability, not a guarantee of rankings, leads, cases or revenue.
Do we need to change our intake process?+
Bosseo’s public page says the attribution system runs behind the scenes on the website and intake tools and does not require staff-managed UTM spreadsheets or a “how did you hear about us?” script. Confirm the implementation scope, records and responsibilities for your firm before making a process decision.
