1. Define the geographic brief before reviewing news coverage
Bosseo’s public Legal News description says its system monitors local and national legal-news sources for a firm’s state and matches stories to practice areas. For a Chesterland firm, the geographic brief should therefore distinguish Chesterland from Geauga County and from the wider Ohio market. Chesterland is recorded as a census-designated place in Geauga County; it is not the same geographic unit as the county or the state. A page about an Ohio law change may be relevant to a Chesterland practice, while a page about an event elsewhere in Ohio may require a different explanation. The Census population figure does not establish that residents are searching for a topic or that a particular story will generate inquiries.
Recommended approach
Bring a written service-area map to the consultation. Identify whether the firm wants coverage framed around Chesterland, Geauga County, Ohio, or a combination, and identify which locations should be named only when they are genuinely relevant to the story. Ask Bosseo how geographic relevance is reviewed before approval.
