1. Start with the geography behind the number
The dashboard’s geographic questions need a written definition before they can support a budget decision. Bellevue is recorded as a city in Ohio, and its county relationships are Erie County, Huron County and Sandusky County. Those are different geographic levels. A Bellevue result should not automatically be treated as an Erie County result, and a county-level result should not be described as proof of Bellevue demand. Ask Bosseo to show how location labels will be represented in the reporting you review. If your firm serves a wider area, decide whether you need separate views for Bellevue, each relevant county, or other locations you intentionally target.
Recommended approach
Write the service areas and geographic labels you want reviewed before judging performance. Ask which location, page and source are attached to each lead or call in the dashboard.
