Use Bedford Heights as a service boundary, not a demand forecast
Your firm may serve Bedford Heights, the rest of Cuyahoga County, or a wider Ohio market. Those are different geographic choices, and a city population estimate cannot tell you which people need legal help, where visitors come from, or how many inquiries your website should produce. It can, however, help you state the location clearly: Bedford Heights is a municipality in Cuyahoga County, Ohio. That makes geographic handling an implementation question. Decide whether a visitor is eligible based on residence, incident location, court location, matter location, or another rule your firm uses. Do not make the intake treat every Bedford Heights visitor as a qualified matter merely because the person is local.
Recommended approach
During a consultation, define the geographic questions that belong in each practice-area path. Review whether the intake should identify Bedford Heights, another Cuyahoga County community, or a location elsewhere in Ohio, and decide who reviews an answer that falls outside your service area.
