1. Start with the cases your Beachwood firm actually accepts
Video Intake is built around practice areas and case types. Its guided survey can ask different questions for different matters, rather than sending every visitor to the same “tell us about your case” box. That distinction matters when your firm serves Beachwood but also evaluates inquiries from elsewhere in Cuyahoga County or from another service area. The city’s municipal boundary does not define your acceptance policy, and the population record does not tell you which legal matters visitors need. Your qualification rules must do that work.
Recommended approach
Before choosing questions, list the matter types you want to evaluate, the matters you do not accept, location boundaries, urgency signals and the information a lawyer needs before a first conversation. Keep geographic eligibility explicit. Do not use Beachwood’s population as a proxy for demand or as a reason to create unsupported case categories.
