1. Set the geographic boundary before reviewing stories
A story can be locally relevant without being limited to Avon Lake. Avon Lake is a municipality in Lorain County, so a review should distinguish coverage about the city from coverage about the county, Ohio law and broader state developments. That distinction matters when deciding whether a page should address a named local event, explain a Lorain County issue or discuss an Ohio rule that affects people across the state. The city’s ACS population estimate is useful for identifying the community being served, but it cannot tell you how many people search for a topic or whether a news page will produce an inquiry.
Recommended approach
Ask Bosseo to show how geographic relevance would be evaluated for your practice areas. Define which stories merit an Avon Lake angle, which need a Lorain County explanation and which are appropriate for Ohio-wide coverage. Do not use the city population as a proxy for demand.
