1. Define the West Fargo intake boundary before reviewing calls
Your firm may serve West Fargo, Cass County or a wider North Dakota area. Those are different geographic decisions. West Fargo city is recorded within Cass County, and the population estimate applies to the municipality—not to every household, caller or prospective client in the county. Intake Coach should therefore be evaluated against the geographic scope your firm actually accepts. A caller’s location can affect eligibility, venue questions, deadlines, referral decisions or the person responsible for the next step. Population alone cannot tell you how many calls you receive or which practice areas are represented.
Recommended approach
Write down the locations your firm accepts, the locations that require attorney review and the locations that should be referred elsewhere. Ask during a Bosseo consultation how those decisions would be reflected in call review and coaching. Do not treat the West Fargo population estimate as a forecast of demand, leads or signed matters.
