1. Shape the intake around the work your firm actually accepts
Bosseo says CLIONT can use a separate question path for each practice area and qualify inquiries by case type, urgency and fit. That makes the first decision substantive: define the matters you want the website experience to recognize. Waxhaw is a municipality in Union County, North Carolina, with a 2020–2024 ACS five-year population estimate of 22,275 and a margin of error of 38. That figure describes the town’s population; it does not establish legal demand, search behavior or the number of prospective clients. Use it as geographic scope, not as a reason to assume a particular intake volume. Your practice mix, service area and acceptance rules should determine the questions.
Recommended approach
Bring your practice-area list, acceptance criteria and exclusions to the review. Decide which questions distinguish a potentially suitable matter from an inquiry your firm does not handle. Keep geographic questions precise: serving Waxhaw does not automatically mean serving every part of Union County or all of North Carolina.
