1. Start with St. James geography, not a population guess
The Census record identifies St. James town as a municipality in Brunswick County. It does not show how many people call a law firm, which practice areas they need, or when they call. That distinction matters when you configure AI Answering. A caller may identify with St. James, another Brunswick County community, or a location your firm serves beyond the town. The system should not be treated as a demand forecast based on the town’s population.
Recommended approach
List the geographic areas your firm actually serves, then decide how the answering experience should respond when a caller gives a location outside that service area. Review whether the system should capture the caller’s location for every potential new client, rather than using St. James as a proxy for eligibility. Keep the town, Brunswick County and North Carolina as separate geographic references in your intake rules.
