1. Define the Selma service area without overreading local population
Selma is recorded as a municipality in Johnston County. If your firm serves Selma and other Johnston County communities, the call-handling design should follow your actual service area and eligibility rules rather than treating every caller as interchangeable.
Recommended approach
Write down the geographic and client boundaries the answering system should use. Decide whether the initial conversation should ask where the caller’s matter arose, whether the firm handles that location and whether the caller is an existing client. Review the answers against your engagement limits before implementation.
