1. Set the geographic boundary before choosing stories
Sawmills is a municipality in Caldwell County, North Carolina. The 2020–2024 ACS five-year estimate records 5,042 residents, with a margin of error of 31. That is a population description—not evidence of search demand, competition, case volume or revenue. Your firm may serve people in Sawmills, elsewhere in Caldwell County, or across a broader North Carolina area. Those are different editorial decisions. A news page about a North Carolina law may be relevant to a Sawmills client, while a page about an incident outside your service area may not be useful even if it is legally interesting.
Recommended approach
Before reviewing topics, write down the places your firm actually serves and the practice areas that should receive news coverage. Ask whether each proposed page should speak to Sawmills residents, Caldwell County residents, a wider North Carolina audience or another defined group. Keep the scope visible during approval so a timely story does not become geographically vague.
