1. Define the geographic brief before covering a story
Rolesville and Wake County are not interchangeable labels. The Census record identifies Rolesville town as a municipality in Wake County. A page about a North Carolina law change may be relevant to people in Rolesville, but it should not imply that a statewide issue is specific to the town. Likewise, a page about an incident elsewhere in Wake County should not be presented as a Rolesville event unless the facts support that wording. Bosseo’s public Legal News page describes matching stories to a firm’s practice areas and state, with pages published on the firm’s own domain after approval. That makes geographic review an important buying question.
Recommended approach
Ask Bosseo how a proposed coverage plan would distinguish Rolesville, Wake County and North Carolina. Require each page to use only the geographic facts supported by the underlying story, and decide whether the firm wants a town-focused, county-focused or statewide editorial scope.
