Set the geographic scope before judging reputation
Reidsville and Rockingham County are related but different geographic definitions. A firm may serve clients inside the city, throughout the county or across a broader North Carolina service area. Those boundaries affect which clients should receive a request, which Google Business Profile presence matters and which searches you review.
Recommended approach
Decide whether the review program is intended for Reidsville, all of Rockingham County or a broader service area.
