1. Decide what “local” means before monitoring starts
Bosseo describes Legal News as monitoring local and national legal-news sources for stories relevant to a firm’s state and practice areas. Pinehurst is recorded as a municipality in Moore County, North Carolina. That relationship gives you a clear starting point for scope, but it does not answer whether a story should be framed for Pinehurst, Moore County, North Carolina, or a wider audience. A firm may want to discuss a statewide law change while using a Pinehurst service page as the local entry point. A different firm may want coverage limited to matters that affect people in Moore County. Those are editorial and compliance decisions, not conclusions available by population data.
Recommended approach
At consultation, define the geographic language your firm will approve for each practice area. Ask Bosseo to show how a statewide story, a Moore County matter, and a Pinehurst-specific incident would be distinguished. Do not treat the 18,256 population estimate as evidence that any one topic will generate readers or inquiries.
