1. Set the geographic boundary before choosing stories
Northchase is recorded as a CDP in New Hanover County, North Carolina. A Northchase location page should therefore distinguish the community from the county, the wider metropolitan area and the state. Those places are not interchangeable, and the Census population estimate for Northchase does not establish how many people search for legal information or where future clients come from. Bosseo’s public Legal News description says its monitoring is matched to a firm’s practice areas and state. For your consultation, ask how a Northchase firm would define relevant geography for each practice: Northchase alone, New Hanover County, a broader North Carolina audience, or a combination.
Recommended approach
Write a geographic policy before approving coverage. For every proposed page, record the place named in the story, the audience the explanation serves, and whether the page should use Northchase, New Hanover County, North Carolina or another precisely supported description. Treat any broader reach as a decision to review, not as proof of demand.
