1. Start with the calls your firm actually handles
Northchase CDP is in New Hanover County, but its population estimate cannot tell you how many prospective clients contact your firm or what kinds of matters they raise. Do not use local population as a proxy for demand. Instead, identify the calls your firm already receives from Northchase, elsewhere in New Hanover County or other areas you serve. Intake Coach’s public description says every intake call can be recorded, transcribed and tagged by case type, with an analysis produced after the conversation. That creates a basis for reviewing actual conversations rather than guessing from geography.
Recommended approach
Bring a clear call sample and geographic definition to the consultation. Decide whether Northchase calls should be reviewed separately, grouped with New Hanover County calls or evaluated within a broader service area. Make that choice from your records and business objectives, not from the population estimate.
