1. Start with the Myrtle Grove service area, not a population assumption
Your firm may serve Myrtle Grove from a broader New Hanover County or North Carolina operating area. The Census record identifies Myrtle Grove as a CDP and records its county relationship as New Hanover County. It does not show how many people contact law firms, which practice areas they need, how quickly they expect a response or whether your team needs additional staff. Those questions belong in an intake review. Ask where inquiries from Myrtle Grove are currently captured, whether they are distinguishable from inquiries elsewhere, and whether your reporting can preserve that geographic context without treating it as proof of demand.
Recommended approach
Use Myrtle Grove as a defined service-area question. Review the places your firm accepts matters, the sources that produce inquiries and the fields your staff actually records. Then decide whether geographic tagging, routing or reporting belongs in the automation design. Keep household, individual and population concepts separate when assessing the market.
