1. Start with the geographic question, not the population number
The Census record identifies Mooresville as a municipality in Iredell County. It does not show how many people search for legal information, which practices are competitive, or whether a breaking story will produce a qualified inquiry. That distinction matters when you decide whether a news page should address Mooresville, Iredell County, North Carolina or a broader audience. A page about a statewide law change may be relevant to a North Carolina practice even when it is not a Mooresville-specific event. A page about a local incident requires careful geographic and legal relevance before it is attached to your firm.
Recommended approach
Set geographic rules before reviewing topics. Decide which stories should be statewide, which may mention Iredell County, and which genuinely support a Mooresville angle. Treat the Census population as context for service-area definition only, not as a forecast of demand or results.
