1. Define the geographic coverage before discussing stories
Mocksville is recorded as a municipality in Davie County, North Carolina. A Mocksville law firm may serve people in the town, elsewhere in Davie County or across a broader North Carolina area, but those are different geographic choices. A news page about a statewide rule change may be appropriate for a firm serving North Carolina. A page about an incident should not imply that the firm represents everyone involved or that an event occurred in Mocksville unless the facts establish that. Bosseo’s public Legal News page says its service matches stories to a firm’s practice areas and state, and describes coverage from local and national sources. It does not establish what geographic scope is right for your firm.
Recommended approach
Write down the areas you actually serve before evaluating the service: Mocksville, Davie County, other named communities and North Carolina where applicable. Ask how a proposed page will distinguish a local fact from a statewide legal development. Review whether each page’s title, explanation and call to action accurately reflect that scope.
