1. Set the geographic boundary before discussing news coverage
Long View is a municipality associated with Burke County and Catawba County. That does not establish how far your firm serves, which communities belong in a page, or whether a particular incident is legally relevant to your practice. A local-news workflow can therefore create a geographic risk: a story may mention Long View but have little connection to the clients or matters your firm accepts. Bosseo’s public Legal News description says its service matches stories to a firm’s practice areas and state. For your consultation, ask how the firm’s actual service area will be represented when a story concerns Long View, Burke County, Catawba County, or another part of North Carolina.
Recommended approach
Approve a geographic policy before publication. Decide whether a page should identify Long View, one county, both counties, North Carolina, or no locality at all.
