1. Set the geographic boundary before choosing stories
Lake Norman of Iredell is recorded as a census-designated place in Iredell County, North Carolina. A firm may serve the CDP, other parts of Iredell County, or a broader North Carolina market, but those are different geographic choices. Bosseo’s public Legal News page describes monitoring for stories in a firm’s state and matching them to practice areas. That makes geographic scope an important approval question: should a page address a North Carolina statute, an Iredell County proceeding, a named roadway, or a matter with no useful local connection?
Recommended approach
Write a geographic policy before publication decisions begin.
