1. Start with Hope Mills geography, not assumptions about demand
The 2020–2024 ACS five-year population estimate is 17,939, with a margin of error of 49. It also should not be used to assume that every prospective client lives inside Hope Mills. Your service area may include Cumberland County or other locations, but those boundaries should be stated and tested separately. Video Intake therefore should begin with the geographic questions your firm actually uses: Does location affect whether you accept a matter? Does it affect routing, urgency, conflicts review or the next step?
Recommended approach
Create a location branch only where geography changes an intake decision. Ask for the person’s location in plain language, explain why the information matters, and define what happens when the visitor is outside your stated service area.
