1. Set the geographic boundary before selecting stories
The available Census record identifies Hendersonville city and its relationship to Henderson County. Those are not interchangeable audiences. A story involving Hendersonville may be locally relevant, while a statewide North Carolina statute may matter to a broader service area. A firm should decide whether its news coverage is intended for Hendersonville, Henderson County, a wider North Carolina market, or more than one defined area. The Bosseo page describes monitoring local and national legal-news sources for a firm’s state and matching stories to practice areas. It does not establish that every story will be geographically appropriate for Hendersonville.
Recommended approach
Ask Bosseo to show how geographic relevance is handled before approving a page. Define which locations may appear in headlines, introductions, calls to action and internal links. Keep the Hendersonville city audience distinct from Henderson County and from statewide readers, and do not use the city’s population as a proxy for demand.
