1. Start with Havelock’s actual call path, not population assumptions
The Census records Havelock city as a municipality in Craven County. Its estimated population is useful for identifying the local market you serve, but it cannot tell you how many people call a law firm, which practice areas they need, when calls arrive or how many callers would become clients. Those questions belong in your phone and intake review. Examine unanswered calls associated with Havelock and the wider areas your firm intentionally serves, without treating every local resident as a prospective client. Identify where the current path ends: voicemail, a busy signal, a delayed callback or a transfer that no one owns.
Recommended approach
Define the geographic scope of your evaluation as Havelock and the other locations your firm deliberately serves. Then compare Bosseo’s proposed response path with your real call records. The decision should turn on operational fit, not on a population-based prediction of demand.
