1. Turn a blank form into a guided first conversation
Bosseo describes Video Intake as a website-based guided video survey. A visitor taps an invitation such as “See if you have a case,” then answers one question at a time. The product page says the flow is built around a firm’s practice areas and can capture case type, urgency and fit. That changes the first design decision for a Greensboro firm: do not begin with a generic “tell us about your case” field. Begin with the matters your firm actually reviews in Greensboro and Guilford County, then determine what a visitor can explain reliably before speaking with a lawyer. Greensboro’s population estimate does not tell you how many people will use the tool or which legal services they need. Your practice mix and existing inquiry experience must set the starting point.
Recommended approach
List the practice areas you want the website to handle, the minimum facts needed for an initial review, and the situations that should not proceed without staff involvement. Keep the public path focused; do not use population as a proxy for demand or language, staffing or call volume.
