1. Start with Gastonia and Gaston County coverage
Your firm may serve Gastonia, the rest of Gaston County, North Carolina or a combination of those areas. Those are not interchangeable audiences. A page about a statewide law change may be relevant to a Gastonia firm, while a story tied to another place may require careful explanation before it belongs on the site. Bosseo’s public Legal News description says its pages are matched to a firm’s practice areas and state. The service page does not establish that every story will be locally specific to Gastonia or that every county resident will be a suitable prospective client.
Recommended approach
Before booking, define the geographic scope you want reviewed: Gastonia, Gaston County, North Carolina or a stated combination. Ask how that scope will appear in page selection, attorney commentary and calls to action. Review whether a proposed story helps a person understand a legal issue relevant to your service area rather than merely adding a place name.
