1. Start with the service area, not an assumed lead forecast
Garner is a municipality in North Carolina, and the Census Bureau’s 2020–2024 ACS five-year estimate records 34,473 residents, with a margin of error of 42. The recorded county relationship is Wake County. That is geographic context for a firm serving Garner; it does not establish search demand, case volume, competition, staffing requirements or revenue. Video Intake should therefore be evaluated against your actual service boundaries and practice-area priorities rather than a population-based forecast. Decide whether the website should describe service to Garner alone, Wake County, or a broader North Carolina area before building questions that ask about location.
Recommended approach
Bring your intake owner to the consultation and identify which locations are eligible for each practice area. Ask whether location should be an early screening question, a routing field, or simply information for staff review. Keep Garner and Wake County distinct in the website’s wording and in any later measurement.
