1. Set the geographic boundary before you judge demand
Dunn is a municipality in North Carolina, and its recorded county relationship is Harnett County. The 2020–2024 ACS five-year population estimate for Dunn city is 8,559, with a margin of error of 27. That is useful geographic context, but it does not show how many people call law firms, which practice areas they need, whether they prefer phone contact, or whether your firm needs additional coverage. It also does not describe all individuals or households served by a firm operating in Dunn and Harnett County. Your actual service area should be stated separately from Dunn city and tested against the matters your firm accepts.
Recommended approach
Write down the exact service area for intake: Dunn city, Harnett County, North Carolina, or another defined combination. Then decide whether the answering path should accept every inquiry, screen for selected practice areas, or route existing clients differently. Do not use the Dunn population estimate as a forecast of calls, cases or revenue.
