1. Start with the geography your firm actually serves
Cramerton is recorded as a municipality in Gaston County. That relationship matters when you decide which clients and searches belong in the program. A firm may serve people in Cramerton, elsewhere in Gaston County, or across a wider North Carolina practice area. Those are different audiences. The town’s population estimate can help define the local context, but it cannot tell you how many people are searching for a lawyer, how many firms compete for a matter, or whether a review campaign will produce inquiries. Bosseo can evaluate geographic coverage as part of a consultation rather than treating one population number as a forecast.
Recommended approach
Document the locations your firm accepts matters from, the locations represented in your Google Business Profile, and the service areas that appear on your website. Then decide whether the review program should speak to Cramerton specifically, Gaston County more broadly, or a wider service area. Keep those choices visible when you assess review activity and inquiries.
