1. Start with Chapel Hill coverage, not population assumptions
Chapel Hill is a municipality in North Carolina recorded across Durham County and Orange County. The 2020–2024 ACS 5-year estimate records 61,607 residents, with a margin of error of 41. For your firm, the useful local question is narrower: which callers within your service area need an answer when your team is unavailable? Define that area and those caller groups before evaluating automation.
Recommended approach
Map your actual service scope by practice area and intake eligibility. Separate Chapel Hill callers from matters your firm does not accept, then decide whether routing should change by case type, caller status or urgency.
