1. Start with the geography your firm actually serves
Archer Lodge is recorded as a municipality in Johnston County, North Carolina. The 2020–2024 ACS five-year estimate records 5,186 residents, with a margin of error of 13. That is location and population context, not evidence of legal demand, search activity, competition or likely lead volume. Your service area may be Archer Lodge alone, Johnston County more broadly or additional North Carolina communities. Those are different choices, and the intake path should not imply a geographic scope your firm does not serve.
Recommended approach
Write the service-area question before choosing the video questions. Decide whether an inquiry from Archer Lodge should follow the same path as one from elsewhere in Johnston County, and identify any location details that affect attorney review or routing. Treat the town and county relationship accurately in page copy and intake instructions.
